Discipline
Art direction, design systems, rollout structure.
Themba Erik
Fractional creative director and art director
BUILT FOR CULTURE.
Overdaux is the creative practice of Themba Erik, a visual designer and art director working across music, fashion, sport, and entertainment. The studio helps teams own the creative problem, align the campaign, and build a system that can move without losing its point of view.
The focus is on owning the creative problem upstream, then making the visual system clear and usable across campaign, social, event, pitch, and motion work.
Selected project experience across Sony Music, Warner Music, IOC, 7Wallace, Puma, Ralph Lauren, Universal Music, Meta, and more.
Context
Music, entertainment, sports culture, fashion, beauty.
Output
Work that is clear, distinctive, and ready to use.
SELECTED EXPERIENCE.
Sony MusicWarner MusicIOC7WallacePumaRalph LaurenUniversal MusicMeta